25+ years ago, my friends and I walked to Fenway Park, the home of the Red Sox, to earn the extra funds by capitalizing on the “Yankees Suck” chant that echoed from the stadium.
You heard it during every game, even when Boston’s rivals from New York weren’t in town. So we sold smack-talking merch on the sidewalk to fans as they left. It was wildly successful and earned me hundreds of thousands of dollars—more money than I’d ever seen. The Bridge Nine record label gained worldwide recognition by releasing dozens of new albums, all funded by Boston sports fans. This new opportunity in the Fenway streets proved to be a better business than selling records, and so a second brand was born, Sully’s. Decades later, they share a headquarters and retail store in Beverly, Massachusetts.
